The process
Pull your top 40 closed-won by expansion;;Extract firmographic, technographic, behavioral fingerprint;;Find the 400 accounts that match on ≥4 dimensions;;Layer intent to pick the top 40 to hit this week
Why it beats TAM
- Every list you can buy, your competitors also bought. Lookalikes are proprietary. Reply rates run 5-10x.
Refresh rhythm
Rebuild the lookalike set monthly as new customers close. Static lists decay.