Three metrics that matter
Incremental pipeline (net of cannibalized human SDR pipe);;Cost per booked meeting (fully loaded);;Payback period from contract start to first attributed closed-won
Typical results
- Payback in 90-120 days at mid-market ACVs. Longer at SMB, faster at enterprise.
How to present it
Show a range, not a point. CFOs trust ranges; they discount point estimates.