Guide · 6 min read

AI website chat agent: past the Intercom era

Chat that answers 'what's your pricing?' with 'let me connect you with sales' is a bounce generator. Modern AI chat closes the loop.

What a modern chat agent does

Answers the pricing question with a real range and a caveat;;Runs a real 3-question discovery on high-intent visitors;;Books a live call in the same session for ICP fit;;Warm-transfers to a live rep on request

Instrumentation

  • Session-to-meeting conversion, not chat-to-lead. The old metric flattered the tool.

Rollout

Ship in shadow mode alongside your current tool for two weeks. Compare on conversion, not on transcript feel.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.