The signal blend
- Feature usage drop past segment baseline
- Champion role change or departure
- Support ticket sentiment shift
- Executive engagement decline
The drafted save
AI drafts a save motion for the CSM to run — the meeting invite, the exec-to-exec email, the discount lever if warranted. CSM approves, runs it.
What to measure
Saved-ARR from AI-flagged accounts vs the churn baseline. The ROI number that gets you renewed budget.