What tiering becomes
Not 'do we invest'. Just 'which agent runs this'. Tier 1 gets a human-in-the-loop pod. Tier 2-3 gets agent-first with human escalation.
The orchestration
- Signal detected → agent drafts the play
- Channel choice tuned to buyer's active surface
- Rep loop-in when engagement crosses threshold
Metric
Engaged account rate — accounts with meaningful two-way engagement in 90 days. Aim for 40%+ on your named list.