The artifact
- Every commitment the AE made, with source quote
- Champion + power-map
- Kickoff-relevant integrations and stack
- Success criteria from the MAP
Where it lands
In the CSM's onboarding tool the moment closed-won hits Salesforce. No forwarded emails. No 'can you catch me up' calls.
What lifts
Time to first value drops 30-40%. NPS at 90 days lifts 10+ points.