Guide · 6 min read

AI sales brand safety: keeping your voice consistent

One off-brand AI email at scale can undo a year of positioning. Here's the layered defense.

Voice tuning

  • 10-20 of your best-written emails as few-shot examples
  • Explicit tone rubric
  • Blocked-phrase list from your brand book

Review workflow

Above-threshold trust rating: send. Below: human review. Never all-auto for a high-brand-risk send.

Sampling

Every week, sample 20 sent emails and grade them. Catch drift before it becomes a story.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.