Guide · 8 min read

AI sales in your first 90 days: what to build first

New AI-sales owner? Here's what to ship in weeks 1, 4, and 12 to earn credibility.

Week 1

Baseline the four core metrics. Pick one segment. Talk to your top 3 AEs and 3 worst-performing AEs.

Pilot one AI workflow (inbound triage is the safest first bet). Report early data honestly.

Expand to a second workflow. Publish a real ROI number to leadership. Book Q2 budget on the basis of proof.

Six named AI agents. One revenue engine. Talk to the founders — literally.