What auto-updates
- Battle cards when a competitor releases a feature
- Demo scripts when your product changes
- Case studies pulling latest customer outcomes
What the human still owns
Voice and framing. AI drafts, an enablement lead approves. The lead is 3x more leveraged than before, not replaced.
Ranking layer
Which asset actually gets used in the deals that closed? The ones nobody uses get retired. Ranking is the enablement equivalent of pipeline hygiene.