Where the time goes now
- 1:1 coaching on hard deals
- Segment strategy against live signal
- Talent development and hiring
- Cross-functional negotiation for product and marketing
What agents own that managers used to
Pipeline hygiene checks. Activity reporting. Forecast rollup mechanics. Deal-review pre-reads.
The new bar
A manager who can't articulate a segment strategy or coach a live call isn't needed. The role is more senior, not less.