Guide · 7 min read

AI for early-stage startups: what to buy at $0-2M ARR

At $0-2M ARR, most sales tools are overkill. Here's the four-tool stack that carries you to your first repeatable process.

The four tools

  • CRM — Pipedrive or HubSpot free tier
  • Meeting scheduler with buffer logic
  • One AI copilot for call recording + follow-up
  • Loom or personal video for outbound

What to skip

Enterprise sales platforms. Multi-channel sequencers. Any tool that requires more setup than the sales motion itself.

The upgrade trigger

When the founder is spending more than 30% of their week on admin, add one lightweight agent — not a whole platform.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.

Call +44 7346 811858Meet the agents →

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