Guide · 6 min read

AI WhatsApp for B2B sales

For US-only pipelines, WhatsApp is optional. For LATAM, Southern Europe, India, MENA — it's the primary channel.

What AI does on WhatsApp

Opt-in-based post-call recaps;;Meeting reminders in the buyer's language;;Async Q&A between calls with full transcript threading to the CRM

Integration shape

  • Use the WhatsApp Business API, not a personal number. Compliance and audit trails require it.

When to lead with WhatsApp

When the buyer opens the channel first. Never cold-open on WhatsApp — it's a trust breach.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.