Surface priorities
- Google organic — still the biggest single source
- ChatGPT + Claude — ranked increasingly on citation-worthiness
- Perplexity + Bing — grow via structured content and clear entity signals
What lifts across all three
Original data. Named experts. Clear structure. Update dates. Freshness signals matter more in AI search than they did in classic Google.
What to measure
Cited-by-AI mentions per week, not just organic sessions. New North Star for content.