Guide · 7 min read

AI agent guardrails for sales

Every AI-sales-gone-wrong headline traces back to missing guardrails. Here's the four-layer stack.

The four layers

  • Content guardrails — never say X, always cite Y
  • Action guardrails — cannot send above N per day, cannot commit pricing
  • Escalation guardrails — auto-route on sentiment, complexity, or brand risk
  • Audit guardrails — log every action for review

What breaks first

Action guardrails. Rate limits, discount limits, and commitment limits are the ones vendors most often ship weakly.

The test

Give the agent an obviously-inappropriate request and see what it does. That's the guardrail test that matters.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.