Guide · 8 min read

AI sales cost model: what you actually spend

Vendors publish per-seat pricing. Here's the actual all-in cost per meeting when you count model spend and human time.

The stack

$60-90 per meeting booked at mid-market scale. Best-in-class teams drive this under $40 by year 2.

Voice minutes. Retrieval calls at high volume. Anything with a per-invocation model cost.

Six named AI agents. One revenue engine. Talk to the founders — literally.