Guide · 8 min read

AI model selection for sales use cases

No single model wins all sales use cases. Here's the honest breakdown as of 2026.

Where each shines

  • Claude — long-context deal reviews, careful drafting
  • GPT — voice, real-time, broad tool use
  • Gemini — multimodal (call video, product screenshots)
  • Open-source — cost-sensitive, on-prem enterprise

What matters more than model

Retrieval quality, prompt structure, guardrails, and eval infrastructure. Model choice is 20% of quality; the rest is engineering.

How often to re-evaluate

Quarterly. The frontier moves fast enough that a static choice ages in months.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.