What AI populates cleanly
Next steps and dates;;Named champion, decision maker, budget holder;;Explicit budget or timeline the buyer stated;;Competitor mentioned by name
What AI flags, not fills
- Sentiment (too noisy)
- Deal risk score (needs weekly rollup)
- Any 'inferred' budget — always ask the AE to confirm
Governance
One writeback path, one owner, one weekly audit of extraction quality. Anything else drifts within a quarter.