What the CDP adds that CRM doesn't
- Product-usage events
- Multi-session behavior stitching
- Anonymous-to-known identity resolution
How agents use it
Trigger outbound on the usage spike, not on the calendar. Ground the follow-up in what the buyer actually did, not what a rep guessed.
Watch for
Latency. If the CDP updates hourly and the buyer expects sub-minute, the agent misses the moment. Aim for sub-5-minute pipe.