Guide · 8 min read

AI hallucination risk in sales conversations

Sales AI hallucinations cost deals. The fix is architectural, not a prompt tweak.

Where hallucinations happen most

  • Pricing questions with edge-case tiers
  • Feature availability in specific plans
  • Regulatory or security claims
  • Roadmap dates

The two-check pattern

Grounding retrieval on every customer-facing answer + a confidence threshold that routes to human below a bar. Both, not either.

What NOT to do

Rely on 'just prompt it better'. Prompt engineering alone can't fix hallucination at scale.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.