What replaces the form
One line: 'What are you trying to solve?' A conversational agent asks the two or three qualifying questions inline, then either books the meeting or routes to a human.
Quality doesn't drop
In practice, lead quality improves. The form filtered by tolerance for friction. The agent filters by fit. Different filter — better outcome.
How to instrument
- Compare booked-meeting → SQL rate before and after
- Track drop-off point in the conversation
- Watch NPS on the booking experience itself