Guide · 5 min read

AI in a PLG motion: signal-based sales-assist

PLG stopped being 'no sales at all'. It became 'sales at exactly the right moment'. AI is what identifies the moment.

The signal that matters

  • Second seat added in a workspace
  • Any invite to a non-work email domain
  • Feature usage crossing enterprise threshold
  • Cross-department invitation

The AE motion

One personal email offering help, not a demo. Convert to expansion conversation only when the buyer signals intent.

Metric

Assist-conversion rate on PLG-signaled accounts. 20-30% is realistic.

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