Compliance non-negotiables
Explicit opt-in on the form the buyer submitted;;STOP/HELP/opt-out on every touch;;No SMS to numbers on the DNC registry;;Time-of-day windows (8am-9pm local)
What works after opt-in
- Post-call recap link
- Meeting reminder + reschedule tap
- Silent-champion nudge on day 7
When to skip SMS entirely
Anytime you're unsure the opt-in trail is airtight. The downside is not worth the extra 4 points of response.