Guide · 6 min read

AI and podcast marketing for B2B

Podcast is one of the few channels that doesn't decay with AI saturation because trust transfers from host to guest.

Where AI helps

  • Discovering shows with ICP-aligned audiences
  • Drafting personalized guest pitches
  • Repackaging your episodes into 20+ derivative assets

Where it doesn't

Being on the actual podcast. That's the whole point — real voice, real thinking.

Cadence

2-4 guest appearances per month per exec. Any more and you're diluting your positioning.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.