The 'no library' pattern
Instead of 200 case studies in Notion, AI generates the case study for this deal, in this vertical, at this size, with the right proof point at the top.
What to keep static
- Brand pillars, positioning docs, and the two or three legendary customer stories every rep should know cold.
Instrumentation
Track per-deal content generation and open rates by AE. Reps who consume the generated content close at a measurable premium.