Guide · 5 min read

AI sales red flags: when to walk away from a vendor

Vendor selection is where most AI-sales projects succeed or fail. Here are the seven behaviors that predict failure.

The red flags

  • 'Trust us' on data handling with no docs
  • Refusing to run a real POC
  • Demo built on their sample data, not yours
  • No named reference at your scale
  • Product roadmap conversation dodged
  • Sales team can't answer basic technical questions
  • Post-sale support handoff before contract signature

What to do

One red flag is a yellow light. Two is a walk. Three is a run.

What to trust

Vendors who tell you what their product doesn't do. Confidence in limits is a proxy for confidence in capabilities.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.