Categories that consolidated
- Sequencer + dialer + conversation intelligence → agent platform
- Enrichment + intent + scoring → data layer
- Enablement + CI + coaching → RevOps AI
Categories that survived
CRM (mostly), video conferencing, e-sign, data warehouse. Systems of record don't get replaced by agents; they get better-fed.
Where to spend next
Data quality. Every agent is only as smart as the CRM it reads.