When to disclose
- Voice calls with an AI on the line
- Any decision the AI made on the buyer's behalf
- Anywhere required by law
When not to disclose
AE-drafted email that AI polished. AE-authored proposal AI helped structure. AI note-taking in a recorded meeting where recording was already disclosed.
The principle
Disclose the substance, not the syntax. Buyers care whether decisions were made by AI, not whether words were polished.