Where AI video helps
Auto-composed intros with your own footage, personalized b-roll from the buyer's site. Reduces production time from hours to minutes for the AE.
Where it backfires
Fully-synthetic AE videos. Buyers spot them and it hurts trust. Don't fake your own face.
Format that lifts reply
Under 40 seconds. Named-account-only. Reference something specific about their business, not their name.