Playbook · 7 min read

AI for webinars and events: from lead capture to follow-up

Events used to sit in a spreadsheet for two weeks before SDRs got to them. AI closes the loop the day of.

The 48-hour play

  • Live-chat agent handles Q&A during the session
  • Attendee list scored by engagement immediately after
  • Personalized follow-up drafted per attendee within an hour
  • Meetings booked before hot interest cools

What's non-negotiable

Same-day follow-up. Waiting more than 24 hours cuts response rate in half.

Metric

Meetings booked per 100 attendees. Best-in-class is above 15%.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.

Call +44 7346 811858Meet the agents →

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