Benchmarks · 6 min read

AI appointment setter: the honest benchmarks

AI appointment setters aren't 'cheaper' than offshore SDRs. They're a different product. Here's the honest math.

The numbers

Book rate on ICP inbound: 35-50% AI vs 15-25% offshore;;Show rate: 78-85% AI vs 55-65% offshore;;Cost per meeting: $85-160 AI vs $120-260 offshore;;Time-to-book: sub-5-min AI vs 8-24hr offshore

Where AI still loses

  • Regulated verticals (public sector, healthcare payers) where the buyer expects a named human contact from day one.

How to phase in

Start on tier-3 inbound, expand to tier-2 in month 2, keep tier-1 human-first until the AI proves out on the smaller accounts.

See CoLive run this workflow live

Six named AI agents. One revenue engine. Talk to the founders — literally.