The routing signals that matter
Territory + segment fit;;Vertical expertise from won-deal history;;Real-time capacity (open opps, live conversations);;Timezone overlap;;Language and cultural fit
The 500ms bar
- Modern routing decisions fire before the first reply lands. No batch jobs, no Snowflake queries — just an in-memory routing table refreshed every 60 seconds.
Why it matters
A single misrouted enterprise lead costs more than a year of the routing tool. The math is unambiguous.